The travel industry has evolved dramatically over the last decade, and one of the most significant changes has been the rise of artificial intelligence. Once used primarily for chatbots and customer service automation, AI now plays a major role in how hotels manage their pricing and availability. Understanding how hotel rates AI works can help travelers make smarter booking decisions and help hoteliers stay competitive in an increasingly data-driven market.

1. The Evolution of Hotel Pricing

In the past, hotel pricing was mostly manual. Revenue managers would analyze historical data, competitor rates, and seasonal trends to set prices. While this worked for a time, it left plenty of room for human error and missed opportunities.

AI has changed all that. With machine learning algorithms, hotels can now process thousands of data points in seconds. These systems can adjust rates a ... Read more »